Our values are an important part of our working culture and the way we operate. We believe that when our values guide our work, we can deliver customer-centric solutions and stand behind the work we do. The values that are important to us are:
Meaningful Work for All
We are in a unique position to make work life better. We do meaningful and impactful work, for ourselves and for our clients. We support the welfare society and guide the job market to improve productivity and wellbeing.
Open Partnership
Openness means honesty and integrity. It is about taking responsibility and having the courage to do what is right, even when the situation is difficult. We share common goals towards the best possible outcomes. This is why we are a trusted partner, both for our clients and for each other.
Continuous Development
Our work is about continuous learning and developing our practices. We help both ourselves and our clients grow through changes in work life. We are one step ahead, anticipating the development and growth of the entire workforce.
High-Quality Expertise
The best expertise in the field is reflected in transparent operations, ongoing development, and impactful actions. It means confidential, secure, and individually tailored work for both us and our clients. That’s why we take good care of our team’s skills and the quality of the tools and methods we use.
Katja’s story is the story of the company.
Katja Noponen Oy was born from a desire to take control of work life.
“I was raised to value hard work from a young age. I was 16 when I told my friends that one day I would become an entrepreneur. After graduating as a nurse, I realized that the profession didn’t offer the calling I was looking for. I thought that as an entrepreneur, I could get the best return for my own work while also helping clients discover their own strengths.
To me, the world is full of opportunities. I’ve always been ready to roll up my sleeves and get things done. I believe that uncertainty can be turned into strength—whether it’s about a business idea or a personal skill. Holding on to the old doesn’t create growth, not for individuals nor for companies. My life’s work is to be a role model—as a woman and a mother—promoting people-centered, positive entrepreneurship. I want to inspire everyone to embrace change and move toward a better working life. As long as helping people remains at the heart of business, both people and businesses will thrive.
Positive ambition is my driving force for continuous development. It inspires me to build better partnerships, services, and workplaces. I believe that when you do your work well, it naturally becomes successful from a business perspective too.
I’m no longer alone with my dreams. Around me is an incredible team of professionals coaching work life across Finland. What unites us and our business is positivity and a genuine desire to make a meaningful difference for people. Together, as Katja Noponen Oy, we are driving change and shaping the best possible working life—one person and one organization at a time.
